Social media: you probably already heard so much about it during the last couple of years. Take a better look at it and you’ll see that companies from every industry are on platforms such as Twitter and Facebook. While some fields allow you to use social media in more ways, there’s no industry that can’t benefit from being on some of these platforms. Online tutoring is no exception and there are a number of reasons why your online tutoring business should use social media. In case you’re wondering how to use it, here are five ways you just can’t go wrong with it.
Give a clear picture of your strengths
Being an online tutor is all about having as many students as possible. If you’re able to schedule effectively, you could end up having a large number of students and make even more money than you initially believed. However, in order to be able to do this, you need to ensure parents and potential students trust you. This is something social media can help you with as it provides you with a place where you can give them insight into your strengths. For example, you can have former students leave feedback on your social media pages and write about how much you’ve helped them.
Create quality content
Content marketing is a concept almost every business now invests in. One of the reasons behind it is that social media allows them to share that content and have their followers interact with it. This is also something you can use to promote your service. You can come up with interesting article ideas related to your field and share them on social media. Chances are, your followers and former students will share it with their social media friends, giving you a chance to reach more potential students. Another smart idea is to start your own blog since there are platforms such as WordPress that make running one a real piece of cake.
Learn more about the industry
You no longer have to browse the web for news if you want to stay informed about what’s going on in your industry. There are so many pages on social media that focus on online tutoring and following them is a flawless way to keep up with news related to your industry. On top of this, there’s no reason why you shouldn’t follow some of the “leading experts in online tutoring” and keep an eye on how they run their operations. This might help you spot weaknesses in your approach and make adjustments accordingly.
Disseminate notes amongst your students
One of your tasks as an online tutor is to create notes and send them to your students. Not so long ago, tutors did this through email which isn’t necessarily the best option. An email can always go unnoticed or be deleted by accident. Also, people no longer check their email on a daily basis. That’s said, social media is a much better place for disseminating notes amongst your students. Chances are they keep their smartphones on themselves at all times and will receive your notes almost instantly. There’s also a feature that allows you to create groups for your students and upload notes for everyone to download.
Get to know them better
Knowing your students is an important part of being an online tutor. If you work with your students one-on-one, there are so many ways you can adjust classes according to the student’s hobbies and interests. Another way you can benefit from being on social media is by being able to take a closer look at how your students understand your subject. Let’s say you teach English online. You can use social media to check if your students make any spelling mistakes when posting. Just bear in mind that it’s a much safer idea to create a page for your business rather than use your personal social media accounts.
With more and more people using the web, running an online tutoring business makes a lot of sense. If that’s what you decided to do, being on social media is a must. Just make sure you don’t leave your pages stagnant and you’ll have nothing to worry about.