Are you a small business starting up right now? or Are you business who have started but not able to convert as many customers as you imagined? The things in lockdown are tough with no personal touch and meetings many businesses are feeling lost in the current scenario. It’s a common phenomenon that When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them.
While this strategy may have worked in Pre-Lockdown world and you may have also got a client for your business, there is a better and easier way. Today small businesses should consider the huge marketplace of prospects online. No small business, no matter how new or how old, should not overlook this vast marketplace.
It is the open truth now that the group of potential customers that are found online is more than you are likely to be able to acquire locally. Using digital marketing, you can reach a bigger audience in a way that is both cost-effective and efficient.
Some benefits of digital marketing:
- The ability to interact with your potential clients and learn exactly what they are looking for.
- The ability to reach globally.
- You can save money and reach more customers cheaper.
- Get to know your audience and allow them to know you.
It is now thing of past that you used to open a business at a certain location and people used to visit you with word-of-mouth publicity. Digital presence is the new thing and it gives you an edge over your competitors.
So what is your Excuse?
Many Small businesses today believe that they don’t have the time or money to compete online. They think that they are still learning the ins and outs of business in general. Many of them may prefer to take things slowly and to stick with one or two basic forms of advertising, assuming that their business will evolve as time passes.
They may even think the best strategy is simply to wait for customers to show up. Since they are a small business, they may think they only need a small number of customers.
This is not an effective approach. There is never a guarantee that your business will attract customers just by existing and even if it does, you may not attract as many customers as you need to make your business become profitable.
Your Customers are online
In this new world with Lockdown and social distancing, many of your customers are online and prefer to buy products or services online. As it’s very safe and convenient for them.
This is how people do business today. When someone has an interest in your business or if they are curious about your brand, the first thing they are going to do is research online and see what they can find out about you.
If a potential customer can’t find you online, they may conclude that your business doesn’t appear to be legitimate. There is a very good chance that a lot of these prospects may decide not to take your business seriously and they will quickly head somewhere else. Once they have made this decision, they probably won’t be back.
Being digital let the customers get in touch with you.
When you are active digitally you are not just confounded to the four walls of your premises. You can be reachable and traceable by your customers 24×7. When you are available online, the scope of your business can grow exponentially. You are able to attract a much larger audience than you possibly can with the help of digital means.
At their convenience, customers and clients can send you emails with questions, make purchases and check your inventory. Potential customers who have no way to physically come to you can still do business with you in this lockdown period as well as if they live far away in a different city, state or even country.
Knowing your Audience
Digital presence gives you a chance to engage with your audience. You can slowly get to know them and what are their needs. On social media or on a blog you can start a conversation. Run a survey or try to get to know them.
By interacting with people digitally, from their comments and reviews on your blog or posts or website you can start to get to know what they are looking for. What is their need? or What is keeping them up at night? What solutions can you offer to them? Instead of trying to guess, digital presence allows you tools and methods to find out who your customers really are.
In this way, you start to build a relationship with your customers. You become much more than a business. You become a trusted partner. People are much more likely to buy from businesses that they have already bought from.
Compared to traditional advertising and promotional services Digital media has tremendous potential to reach to new clients and customers that you can never reach via traditional media. The coming years will be very crucial for your business to become a successful brand. If you use these tools creatively you have the potential to grow beyond the vision that you have seen for your business. The post lockdown phase will see a rise in digital presence of many potential businesses and customers online. Just make sure that you are not left out and lose the piece of the cake.
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