What is Digital Marketing & Types of Digital Marketing

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Hello guys i am here with information on digital marketing.

Marketing is always a necessary aspect to connect with your audience. Nowadays people are more online than they were 10 to 12 years ago. So before we used to do offline marketing but currently everything is online so you need to focus on online customers and do your marketing online, that’s when you required Digital Marketing.

Digital Marketing is online marketing for your products or services using digital technologies, via the internet, or publishing ads online using digital mediums. It helps you to connect to more customers via social media, email and websites. Digital Marketing is an essential part of online business, it helps people around know more about your product or services.

There are various assets used for digital marketing,

  • Your Website
  • Blogs post
  • Social Media(Facebook, Twitter, Instagram)
  • Email
  • Online Brochure
  • Branding asset(Logo,Fonts,etc)

Services in digital marketing,

1. SEO (Search Engine Optimization)

SEO is a process by which your website will rank well in search engines with the help of some keywords and it is unpaid listings. It helps increase the number of visitors to the website through search engines.

It includes two major process

  1. On-Page Optimization
  2. Off-Page Optimization

There are various factors that need to be accounted to get a good ranking in search engines (mostly Google).

  1. Keywords in the title tag
  2. Keywords in the description tag
  3. Alt tag in the image tag
  4. Fresh Content or updated content

2. SEM(Search Engine Marketing)

It is a process of promoting a website by improving search engine results pages primarily through paid ads. Most people rely on Google search results only as it is the widest search engine used, but you also have BING.

To get good results in Google with SEM you would require

  1. Google Ad-words account
  2. Setup the ad-words account
  3. Creating Ads and Campaigns

3. Content Marketing

It is a type of marketing done through creating, publishing, and distributing relevant and valuable content to customers. It is mostly done through your blog post, it helps explain your product or services in a more detailed way. One of the most important of content marketing is to keep your content updated and always publish new and fresh content

4. Email Marketing

The newsletter is a subscription about the topic the consumer has subscribed for. We can provide a newsletter for our latest service, product or offer.

An online newsletter is subscribed to using the email id. It is a marketing technique used with the help of emails.

5. PPC(Pay-per-click)

PPC is an online advertisement process, with which you can drive more traffic to your websites. In this process, advertisers pay each time when their ad is clicked. It is mostly good to publish ads on sites which has more visitors, so as to have more clicks on ads.

4. Social Media Marketing (SMM)

SMM is a process to gain traffic and online presence through social sites such as Facebook, twitter etc. It is used to drive more customers towards your website or product. It helps built good relation with your customers.

Digital Marketing is an important factor for online business for past 12 years, with which you can reach to appropriate audience for your business.

About Post Author

Girish

Hello Guys I am a website developer by profession but is always keen on learning new things. I have been investing in Mutual funds, stock market for the past few years because of which I have gained good knowledge. I started my entrepreneur journey in 2019 which lead me to learn more things as I am moving forward. I always love to share whatever I learn. Always had a craze for cars from my childhood, which inspired me to start this website.
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Girish

Hello Guys I am a website developer by profession but is always keen on learning new things. I have been investing in Mutual funds, stock market for the past few years because of which I have gained good knowledge. I started my entrepreneur journey in 2019 which lead me to learn more things as I am moving forward. I always love to share whatever I learn. Always had a craze for cars from my childhood, which inspired me to start this website.

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