What is SEO?
SEO (search engine optimization) is a process with which your website will rank good in search engine site with the help of some keywords. It helps increase the number of visitors to the website through search engines. It is the organic (free) search results on the search engine.
Why SEO is important?
SEO (search engine optimization) makes your website easy to understand for search engine bots. These bots crawl your website and analyze what kind of content is present on your website. Without SEO you cannot rank good on any search engine, which will in turn not help your website to reach out to people. To get more views for free SEO is a must.
How does it work?
SEO helps the search engine to rank your website, by using some factors. I will discuss here Google’s factors only, the rest of the search engine has more or less the same technique.
There are two parts of SEO (search engine optimization)
It is done on your website end. Without on-page optimization, there is no use of off-page and vice versa. So both parts are equally important to rank your website better.
On-page optimisation should not be overdone. You should pick the top 5 keywords for your webpage and optimize only for those keywords. If you overpopulate your page with keywords google will unleash an over-optimization penalty. So just focus on the top 5 keywords that relate to your page. If you facing difficulty in finding keywords use AdWords Keyword Tool or other keyword tools like Keywordtool. You can search in google for various keyword tools. Here are some elements you should optimize.
The title tag is the first thing that you write on your site. Which tells google about the page. It should be around 70 characters or less and try to insert relevant title to your webpage. It is inside <head> tags.
<title>Volvo XC90 Excellence 57 kmpl - ReviewStories</title>
This tag shows a short description of your page. It gives the user and Google a short idea of what type of content is present on your webpage. You should use the keywords in this description.
<meta name="description" content="Hello Guys Here is s vehicle which gives 57 kmpl, India's first SUV to give a mind-blowing mileage and the future of india's SUV" />
This is how the title and description look on a google search result:
It is the links within your website. Link building is not only an Off-page element, but you have to link pages inside your website in a systematic way. These links help Google and used to navigate through your website easily. We use a href tag to link to the pages.
You need to use heading tags such as <h1>,<h2> to <h6> inside your post. The <h1></h1> tags cover the main title of the post and it is only used once in a post. Whereas <h2>,<h3>,<h4>,<h5>,<h6> are used multiple times in a post. And <h2> and <h3> covers subheading of the post.
It is used in <img> tag to specify what is the image about. We all use images on our website, but we have to optimize our images with the proper name and alt tags. Google recognizes the image with its name and alt tags.
Alt tags are displayed when your image does not load because of slow server. If your image does not load the image space would be empty and the user would see a blank area. To avoid this alt tags shows the text written in alt tags when your image does not load.
<img src="https://i1.wp.com/thereviewstories.com/wp-content/uploads/2017/10/ How-to-Understand-Search-Engine-Optimization-SEO-Picture.jpg alt="Search Engine Optimization">
Do not use bolded text too much just try to highlight the important points, for which you want the attention of your user. Google also distinguish the bolded text from the normal text.
Regular Updated and Good Content
It is one of the most important elements of SEO. Content is the key to get a better ranking in google. If you have unique and regular updated content, your website will defiantly be preferred by Google. You don’t read the same and old boring content or you don’t visit a site which does not update good quality content on a regular basis. So Google does not want that kind of site to be on a higher rank.
It is basically link building. And it is one of the most talked topics in SEO. Link building is just getting links for your website from other sources. There are 3 types of links and link-building techniques.
- Organic Links – These are links you don’t have to ask for, and they are the best kind. Especially if you can get them on sites with high authority such as major news outlets and other well-recognized name websites.
- Whitehat – This basically stands for good, quality link building (the kind you should strive for).
- Blackhat – This stands for spammy, low-quality link building (the kind you should avoid).
Some tips for link building
- Submitting guest blog posts to popular blogs in your industry
- Reaching out to related (but not competitive) businesses to see if they will link to you
- Create social media profiles like FB, Twitter and share your post
- Create link-worthy content
Also, read this article where you can find 1500+ Quality Blogs That Accept Guest Posts.
https://semscoop.com is smart out of the box keyword research and SERP analysis tool for digital marketers, bloggers, and small businesses who are interested in improving their site’s overall ranking. It can help find true ranking opportunities & low SEO difficulty terms to create smart and competitive contents.
Process of SEO
Also published on Medium.