Several processes would help in SEO. You will notice that modern SEO is not limited to traditional practices only. You will need to follow newer and better approaches for the best SEO results. One such method is using the Highlight No Follow. It will help with both website crawling and indexing because it is something that will follow the needs of Google that have added some granularity in its site ranking process.
To use this, you do not need to change your existing no-follows. The Highlight No Follow, you can mark any link that you do not want to pass credit. The link will be blocked according to the no-follow guidelines.
The no-follow is a ‘hint’ now, but it was a ‘directive’ before. It is a microformat element that follows the open standards. When you add this to any hyperlink, Google understands that that particular page is the destination of that hyperlink. This page will not be given that additional weightage for ranking by the user agents. A no-follow link code added to a hyperlink on a webpage will look like:
<a href=”https://www.hobo-web.co.uk/” rel=”nofollow”>Hobo</a>
It helps Google in web page analysis and ranks the documents accordingly in the Search Engine Results Pages. However, it should be noted here that a no-follow link will not pass the PageRank.
Highlight No Follow Help In SEO
Now the question may pop up, does Highlight No Follow help in SEO? Well, it all depends on how exactly Goggle handles the no-follow links. Ideally, Google does not transfer anchor text or PageRank to these no-follow links. Several other different attributes correlate between the various backlink characteristics and Google rankings.
One such important attribute is the number of followed backlinks. It is found that the correlation of the number of do-follow backlinks is much weaker to Google rankings when the total number of backlinks are taken into consideration.
It indicates that Google considers some of the no-follow links, especially those from the strong pages. This factor may mean that the Highlight No Follow links do not have a direct impact on SEO. It is not true, however, because it impacts SEO in several different ways:
- It helps to diversify your link profile on different platforms, including social networks like Facebook, Twitter, YouTube, and others, various forums like Reddit, Quora, and others.
- Also, helps in driving more traffic towards the site, which in turn drives more referral traffic and followed links.
Most importantly, it will protect you from Google penalties because you will not go against the Google guidelines, which states that paid links are not to be considered as per their Webmaster Guidelines.
Should You Bother
With all these confusions, you may wonder whether or not you should bother about the Highlight No Follow. Well, even if you do all the other things right, you should still bother about it. The primary reason for it is that these links will provide a lot of valuable referral traffic.
It means that it will funnel down to more sales conversions and potential leads. In addition to that, you will also need to Highlight No Follow for PageRank making the best use of the social signals from social networking channels like Facebook and Twitter. It is a valuable aspect that will help you to build your brand, which is suitable for Search engine optimization.
- Grow your business
- Establish your authority in the industry
- Build trust and brand awareness and
- Make a better online presence.
Therefore, you should not overlook or ignore the importance of no-follow links in SEO and expect to get better results.