Social media can be very useful for all kinds of business, you need to know how to utilize them.

Not all social media channel is for every business. You need to identify which social media channel is best for you.

• First, you need to know your target audience
• Create a content strategy
• Create a proper schedule
• Creating different types of content, like video, single post, carousel
• Creating your hashtags
• Using trending hashtags effectively

These are a few strategies that you should start with, and as you progress, try to focus on retaining your customer. Because your priority on social media is to have maximum engagement from the users

Hope this helps

These are the things which you can do on Social media
1) Create High-Quality Posts Every Day
2) Make Your Content Shareable
3) Use Different Forms of Content to Promote A Singular Message.
4) Be visual.
5) Analyze your competitors.
6) Focus On Being A Customer-Service Leader.
7) Influence Your Audience.
I follow kuware.com for Marketing related info. Hope this helps.