9 Upcoming Techs That Could Change The Ecommerce Platforms
In the age of technology, there is a new invention every day. Some of those inventions are even more useful than our imaginations. As far as an e-commerce platform is concerned, so many latest technologies have been invented, and they are going to change soon for the betterment of e-commerce platforms. Here, we have listed some upcoming e-commerce tech that can change the course of your business by making it easier for you to maintain your website and even increase its conversion rate.
1) Virtual Reality/Augmented Reality:
Virtual and augmented reality is a hot issue right now, and it seems like it will continue on that path for years to come. This trend might be relevant to both consumers and business owners, especially ones in the e-commerce tech industry. With virtual reality gaining more popularity, the demand for VR gear such as headsets has also increased, making them more affordable.
On the other hand, augmented reality is still in its infancy, but with so many AR projects around, it seems like this trend might also take on the mainstream market soon.
2) Video Platforms:
Video-based platforms are prevalent nowadays. Big companies such as Amazon have already included videos in their product pages to improve user experience. Through this trend, e-commerce sites can provide a far better user experience to visitors by offering detailed videos about the products they are trying to sell. It is excellent for both businesses and customers since it will make the shopping experience more visual and engaging, thus increasing sales.
“Businesses can offer more details on their websites.”
3) Mobile First Approach:
Mobile commercial activity has increased significantly during the last few years, so entrepreneurs should start thinking mobile-first when building new applications or website features. Most consumers prefer browsing through apps before visiting websites, especially during the early stages of their shopping experience. So instead of creating a website, first, entrepreneurs can follow this trend and create an app for their business that will work as a good marketing tool while generating sales at the same time.
4) 2D Barcodes:
2D barcodes are today’s most used code that gives information about a product in a very power-packed way. This code contains all the information regarding the product, from its name to images to its price, stock availability, etc. With this miraculous code, you can sell your products quickly with the least effort on various online marketplaces
5) Ultra-Clear Images With 360 Degree Views:
Today’s customers are more demanding than ever before because they want to see what they buy on e-commerce platforms. Every little detail on the product must be clear enough to attract their eyes towards that particular product, or else they would not bother to proceed further on that product or your online store. Let’s take the example of sunglasses with a camera, which can take pictures videos and even zoom in on objects without carrying additional expensive equipment. If you have a clear picture of the products, there is no need for much explanation because the image says it all.
6) Easy Mobile Payments:
Nowadays shopping through mobiles has become a trend because mobiles have become cheaper than laptops or computers. People use them anywhere without hassle, but making payments on mobile e-commerce sites is still a big deal because your system should be compatible enough with every type of mobile operating system. If you wish to get rid of these hassles, you need to go for an ‘offline payment gateway’ that does not require internet access because it generates a code that the customer has to show in front of the cashier and get their order processed.
7) Chatbots:
Creating an interface with customer support seems difficult because you have to repeat your questions repeatedly to understand the customer’s exact problem. But using chatbots can make this task easy for you. This technology enables you to respond quickly and helps in resolving issues efficiently by reading previous chats with other customers. One more thing about this type of platform is that it’s free from human intervention, so there is no chance of mistakes due to human error.
8) Social Media Commerce (SMC)
SMC is the best platform if you want to create a buzz on social media among your target audience. You can sell products on social media platforms like Facebook, Pinterest, etc., without any mediators between you and your customers. Social e-commerce is the future of e-commerce where every business wants their brand name on some popular social channel like YouTube, Instagram, Twitter, Snapchat, etc.
9) Artificial Intelligence (AI):
The idea of integrating artificial intelligence into any work seems exciting but very difficult to implement also. However, nowadays, AI has found its place in e-commerce platforms, where advanced algorithms are used to perform tasks like selecting products to suggest to visitors, product recommendations, product discovery, etc. These are some activities that are performed by the intelligent bots that are powered by AI platforms.
AI can help improve customer service and user experience by automating processes that are usually done manually. With AI bots doing most of the work for you, entrepreneurs will be able to increase their productivity without hiring too many employees, which will decrease costs related to human resources significantly. That means business owners will have more time to focus on not automated areas, such as branding, marketing, etc. These are crucial elements of any business that shouldn’t be ignored if one wishes for their company to succeed.
Wrapping Up!
The Ecommerce industry is overgrowing with each passing day. New technologies are introduced to make this business better and more profitable. The introduction of new technology has made this business interface more accessible for customers shopping online.
So, these were some upcoming e-commerce tech that might change the world of e-commerce platforms. These technologies make everything very easy for customers and store owners both equally. So, if you cannot cope with your competitors due to these upcoming e-commerce tech trends, try having them on your online platform and grab more customers towards your website.
