In this modern world, brands seem to have surrounded people. In other words, brands have become a part of every aspect of life. Different companies and corporations have recognized the growing importance of coming up with a rather strong online identity through smartphones and computers. The brands that taste successful are those that use advertising, social media websites, and various digital marketing techniques to carve a name for their brands and create brand value in the minds of their buyers.
It is needless to say that measuring a high-quality brand’s full and real value is rather difficult. Nonetheless, it is essential from the view of a successful global corporation. Businesses from different parts of the globe invest a large portion of their time and effort behind their brand names. This is not just through digital channels but through all other available channels, as well. 24/7 Wall Street reviewed the Interbrand report made by Best Global Brands 2018. According to the report, the brand consultant group evaluated the brands based on several factors such as the popularity of the brands, the level at which the brand is regarded, and each brand’s contribution to the parent company’s financial success.
It is needless to say that the brands known as the most valuable across the world happen to be the faces of some of the corporate giants with hundreds of dollars in revenue. Some of these logos include the apple icon of Apple, the arches of McDonald’s, and the “A” of Amazon. Others include the landing pages of brands that have become synonymous with the world of the internet itself such as Facebook and Google.
It is normally seen that the visibility and value of a brand normally track a company’s long-term financial performance. 24/7 Wall Street made a list of 25 different most valuable global brands that were based on Interbrand’s Best Global Brands 2018 report. These have been listed below for your knowledge.
Zara
Considered to be one of the highly popular apparels and accessories stores across the world, Zara has a brand value of $17.71 billion and enjoys annual revenue of around $29.12 billion. It also has an average company salary of $44000.
American Express
One of the popular names in the world of financial services, American Express has a brand value of $19.14 billion and annual revenue of $27.03 billion. American Express also has an average company salary of $86000.
SAP
This is a subscription-based service company with a brand value of $22.89 billion and annual revenue of $28.2 billion. The average company salary is $97000. It is good for you to know that subscription-based service companies have outpaced recent businesses in recent times in terms of brand value. One of the best examples of such a company is SAP which provides security software and a wide array of services to its numerous clients.
Pepsi
Pepsi is a popular name in the world of beverage business with a brand value of $20.8 billion and annual revenue of $63.53 billion. The average company salary is $73000. Just like any other sector, quite a few companies dominate the beverage industry in the US. Although both Coca-Cola and Pepsi continue to be known as the soda giants of the nation, the brand value of the latter is much lower as compared to the former. Nonetheless, its annual revenue for Pepsi is much higher than its competitor.
Chanel
Considered one of the most renowned brands in the world of apparel and accessories, Chanel enjoys a brand value of $20 billion and annual revenue of $9.6 billion. The average company salary is $77000 for Chanel. Corporations such as Amazon and Google continue to control the tone of the entire brand landscape. As a result of this, competing to gain the attention of buyers has become more difficult. However, Chanel is an exception, since it is the first time that it has made it to Interbrand’s list of top brands.
Honda
Several automotive companies are popular all across the world. One such company is Honda which has a brand value of $23.68 billion and annual revenue of $135.04 billion. Honda also has an average company salary of $69000. After multiple companies from the technology sector, there are several automotive companies, as well, that have made it to the list of 25 most valuable brands in the world.
Nike
Amongst various sports apparel and accessories companies, Nike happens to be one of the most popular ones with a brand value of $30.12 billion and annual revenue of $34.35 billion. Nike also has an average company salary of $85000. The brand value of the company witnessed a spike of around 11% due to the controversial launch of the advertising campaign Colin Kaepernick. As per the data revealed by Interbrand, the company’s stock market value rose by $6 billion due to that single event.
Disney
Being one of the well-recognized and beloved companies in the nation, Disney enjoys a brand value of $39.87 billion and annual revenue of $55.14 billion. It also has an average company salary of $80000. The brand Disney is introduced to the entire world during the early years of childhood.
IBM
It is said that the popularity of a brand may rise if it is visible to people daily. Brands logos such as the apple icon of Apple and the arches of McDonald’s are seen almost every day by millions across the world. This is where IBM lacks behind in terms of popularity. The company enjoys a brand value of $42.97 billion and annual revenue of $79.14 billion. It also has an average company salary of $93000.
McDonald’s
With continued dominance in the world of fast food, McDonald’s enjoys a brand value of $43.42 billion and annual revenue of $22.82 billion. It has an average company salary of $52000. The company employs around 230000 people across the world and has fine-tuned its menu according to the world’s changing tastes.
