Product naming is not a cakewalk. Did you know that 1,024,384 complaints for trademark applications were filed in the US in the year 2018? Today, numerous brands are coming up and so, it’s too challenging to think of a unique product name meeting all requirements. You also need to brainstorm a name that is available and not used by another brand. According to an article published in Huffington Post, you need not be exact when naming your product, leave it to the customers’ imagination.
So, when thinking of a new product name, you need to strategize, brainstorm and unleash your creative skills.
Describe your product
When naming your product, the first thing to do is describe what the product does. For example, if you’re launching an anti-ageing cream for women, think of all the benefits of using the face cream. Does the product reduce wrinkles, fine lines, crow’s feet, dark circles, and blemishes? If so, brainstorm with your creative head to describe all such benefits of the product in one, simple, and impactful sentence. Being descriptive doesn’t mean that you will write a paragraph when naming your new skin cream. Wear your thinking cap and be creative.
Play with words
While naming your product, use words with some catchy twist. Use a word that is suggestive and not literal. Think of car names like Ford’s Mustang denoting quickness and being sleek. Again, if you consider Ford’s Expedition, it means adventure and thrill. This is just an example. You may be selling a beauty product and so use words that suggest the USP of what you are trying to launch. These days, you will find product name generator tools based on AI technology. These tools are quite useful when it comes to naming your product if you have little time to research or brainstorm, and the product launch is just around the corner.
Think of a compound word
While naming your product, you’ll find that too many names are previously branded or trademarked and the related domain names are registered as well. Fret not. You can use compound words by merging two words as one. However, make sure that the compound word makes sense and is relatable to your product. With a compound word, you can create a new and unique product name. There are examples like Photoshop, Snapchat, SurveyMonkey, Netflix, and so on.
Use one verb
When you name a new product, use just one verb. Just think of names like Bounce dryer sheets. Another example is Google. Just think of the name. Today, we all say Google when we’re looking for information. Then, you need to use a verb that is meaningful and relevant to the product you’re launching. Just using a verb for the heck of it will not help you. That’s why you need to team up with an experienced copywriter to come up with product names with a verb.
Conclusion
Now that you have these product naming ideas handy, start researching and brainstorming. And if you have no time, use effective tools.
