The best marketing planning tools for your business

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No matter what kind of business you have, you need good marketing tools to get things done effectively. Marketing and SEO go a long way and how they should be your top priorities.


 They can help you:

  • SEO
  • Content marketing
  • Competitive research
  • Advertising
  • Social networks

SEMrush is designed for marketers and businesses that want to get their website traffic and sell it to the next level.

The SEMrush SEO Toolkit includes a technical SEO audit to help you analyze your online presence and see what you need to improve. SEMrush also includes backlink auditing, position tracking, and analytics. The SEO Toolkit helps you see which tactics will provide you with the best organic traffic.

With a suite of social media tools, you can uncover the strategies of your biggest competitors. You can make your Facebook content more viewable using Post booster. SEMrush lets you schedule your posts on five different social networks.

If you are a content creator, use the content marketing toolkit to find out which topics are of the most interest to your target audience and use it right away.

SEMrush has the largest keyword base on the market, and if you are looking for higher SEO rankings, then this is something that certainly deserves your attention.

The most important features of SEMrush are: 

  • Organic research
  • Advertising research
  • Keyword Research
  • Traffic analysis
  • Product announcements
  • Market researcher
  • Backlinks
  • SEO assistant
  • Diagrams
  • Social media tracker
  • Social media poster
  • Content analyzer
  • PPC keywords tool
best marketing planning tools


Ahrefs is a great backlink search tool, which is one of the most important SEO factors.

When you use backlink research, you get lists and information about: 

  • Backlinks
  • Referring domains
  • Broken backlinks
  • Referring IP addresses
  • Internal backlinks

With this tool, you will also find out which keywords are being used by your competitors.

Their support team is ready to answer your questions and resolve any issues you might have.

The most important features:

  • Organic traffic research
  • Feedback tracker
  • Paid traffic research
  • Keyword Explorer
  • Advanced SEO Metrics
  • website analysis
  • SERP options
  • rating tracker
  • Content Explorer


Moz is another marketing and SEO tool.

On-site or on-page SEO is critical to user experience and has a clear and organized dashboard.

It detects various issues such as broken redirects and missing header tags. You will also be able to see how these issues are affecting your SEO.

After detecting certain problems, this tool sorts them by importance so that you know which one you should fix first.

You can use Moz for your site or if you manage your clients’ sites.

The most important features of Moz: 

  • Keyword Research
  • Feedback requests
  • Graders reports on the page
  • Scheduled reports


Poptin is a CRO tool that stands for Conversion Rate Optimization.

This tool includes:

  • Built-in site forms
  • Automatic email

You can change the background and text colour, add or remove various margins, resize, add images, and more.

You can offer webinars, courses, e-books, or access to your weekly newsletter and stay in touch with your future customers that way.

When you start communicating with them through email campaigns, you build brand awareness and build their trust. Valuable content keeps them interested and builds trust in your targeted audience

You can use these windows to offer them a discount, free shipping, or remind them to look out for some ongoing sales.

You don’t need to have a designer or developer experience to use and create pop-ups and other forms for your site.

Create your first popup in just a couple of minutes. This marketing tool has an easy-to-use editor.

You can quickly increase your conversion rate. 

Most important Poptin features:

  • Drag and drop editor
  • High level of customization
  • Advanced targeting options
  • Advanced launch options
  • Intelligent exit technology
  • A / B testing
  • Analytics
  • Integration


Marketing and SEO is a very difficult part of running any type of business.

Whether you decide to manage them yourself or hire teams to be in charge of marketing and SEO, it is always important to find the simplest yet equally effective ways to fully exploit their potential.

Luckily, as you can see, amazing tools are available today.

With the right tools, you can build great feedback strategies, uncover your competitors ‘techniques, figure out every mistake on your site or your customers’ sites, and improve conversion rates quickly.

Can you even imagine what you can do with fun site shapes?

People need incentives to make a decision, and if you use Popti you can show them the perks you are offering and prompt them to take action right away.

About Post Author

Lovely Danny

Blogger and marketing specialist
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Lovely Danny

Blogger and marketing specialist

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