We all know that digital marketing is an important factor for your business to grow. Offline marketing is the base, but with that, you need digital marketing to expand to newer markets at a lower price. Digital marketing is a much cheaper way to reach a targeted audience. Talking about cost, it is always a matter of concern for businesses (mostly for startups). That’s why digital marketing for business comes really handy and can really help you grow your brand in a short duration. Let’s see How to do digital marketing for your business
Why go Digital?
Why am I stressing so much to go for digital marketing, you might wonder? It is clearly because we as a user always search online before buying anything, heck we search for all things on google first. If we want information about something we search online, we want to buy a product we search online, we want to find an address we search online. Approximately 1.7 billion users search every day on google, and the total number of searches every sec is 63000 which amounts to 5.6 billion searches every day and 2 trillion searches per year.
So you see the number of potential customers is there for your business online, don’t you want to capture them, if yes start using digital marketing from today for your business. No matter what kind of business you have small or big you should go digital, even if you have a great customer base offline you should go digital.
I have seen people saying that I have enough customers for my business why I need to get my business online, they are wrong. What they do not realize is that they are losing potential customers. I agree that they are afraid and do not know how things work digitally, but people like us are there to help them and create awareness about digital marketing.
People are always afraid of change and trying new things, but in this case, you don’t have to worry about anything. You just need to approach a digital marketer and a website developer and contact them and ask them how things work out.
Before all this, you have to remember that digital marketing is an easy and less expensive process than usual offline marketing. We all have social media profiles, how easy was it to create. Digital marketing is also creating a social account for your business and promoting it. You have to know that you are losing around 60% of your business by not opting for digital marketing.
Let’s talk about some stats
You might wonder that there are still a lot of areas that do not have access to the internet, how will they see your ads. Yes, you are right but 59.5% (4.66 billion) of the world population has access to the internet, see stats here. Around 45% (624 million) of the Indian population has access to the internet. See complete India stats here. You would say this is a very less market to capture but see the recent trend change in the below chart.
You can see how the usage rate has increased in the past few years in India. This shows that more and more people have started using the internet and digital medium. Surely it is less than other mediums of marketing. But this is the area to tap right now so that you would have the advantage of getting in at the right time. You can see another usage graph here. If you start spending some money on the digital medium from right now, 5 years down the line when people will start using the digital medium you will already have a good chunk of users build for your business.
I have been saying go digital for a couple of minutes now. Let me tell you how to approach and what’s steps to be used to actually start using the Digital platform. I will discuss some methods using which can help you grow your business faster.
Build a Website
First, build a website that is user-friendly i.e. the website should be fast, content should be clear and readable, fonts and colour combinations should not trouble the user. After this, your website should be mobile-ready (Responsive website) and should be compatible with any device and browser.
Now get a good domain name for your website which clearly states the nature of your business. The domain name can be the brand name of your business if available. Go to Godaddy.com or any other domain providers and search your domain name. With a domain, you need hosting, where you can host the files of the website.
Select a proper hosting because a lot of things are depended on your hosting like site speed, the number of users your website can handle, etc. Any domain provider like Godaddy, Namecheap will help you with that, get to the website and get that too. Both domain and hosting are recurring expenses yearly for your business. You can also pay monthly or pay for 3 or 5 years in advance. But I suggest going for a one-year payment option. This is because at first most of us buy shared hosting which is great for a new website. After you work on your website and increase the traffic there are chances that you will switch to a better hosting like a cloud or VPS, which performs better for higher traffic.
You also have to add the analytics code by registering your website with google analytics. Using this you can track and analyze everything that happens on your website. Also, add a Google search console to check for which keywords are you ranking and on which page.
If you are through this step, then now you should concentrate on the content on the website. I can help you with this step contact me if you need to build a new website or change the existing one. Just drop a mail at email@example.com.
Content is an important aspect when comes to the ranking of your website. Good content always is preferred by all search engines. What is good content, content which is short crisp and easy to read? It should have keywords that you are using to promote your content. But remember keywords should be limited in the content do not overload with it. For more content tips use this link, they have given some good tips for content writing.
Properly follow SEO habits you can find all the SEO practices here. If you properly follow all the SEO techniques definitely you can have good content on your website.
I have a good chunk of content writers working for me, they can help you to write great content for your business too.
SEO (Search Engine Optimization)
You must have read the SEO practices. The most important thing is to have a focus keyword. For having a focus keyword, you need to do keyword research and see what are people searching for related to your content. For example, if you are writing about digital marketing you should have a focus keyword that people are searching like “Learn about digital marketing” or “what is digital marketing” etc. Just use this link, or search for keyword tools on google.
Focus on a long-tail keyword like “how to learn digital marketing”, or “digital marketing guide for my business” etc. Long-tail keyword contains more than 3 words. Long-tail keywords are good for a service-based website. Also, voice searches are more common these days, and long-tail keywords make more sense.
Having a proper on-page and off-page SEO would boast your website drastically without even paying a single penny, i.e. only if you know how to do SEO, or you can hire an SEO expert. See the complete guide on SEO here.
SEM (Search Engine Marketing)
Image Courtesy WIX
SEM is search engine marketing, now this is also for ranking in search engines, but you are paying the search engines to rank your website. You can use ad words for ranking on google. The price varies from keyword to keyword. The search engine will charge you for every click to your website which is called PPC (Pay Per Click) or you can use CPM cost per impression. CPM means for every 1000 impressions (how many times people saw your ad in the search but did not click it) of your ad you are charged. CPM can be less effective because it is not guaranteeing conversion, but in PPC the visitor has seen your website which can result in a conversion.
Though, unlike SEO, SEM depends on bidding, the highest bidder result is shown on the top. The bid is the amount you pay for every click or 1000 impressions. But sometimes google also ranks the lower bidder to top rank. Why because google sees that people are clicking the second link more and are preferring that website, so google will automatically rank that website to the top. Google loves to show what people love to see.
Image courtesy digital technology.institute
This might be a familiar topic because we receive a lot of junk emails about different things, Sometimes we receive these emails if we subscribe to certain websites, but sometimes we do not even subscribe yet we receive emails about that product or service. You as a business owner need to have a list of the email address to whom you can send your promotional offers. You can either get it by keeping a subscribe button on your website or buy the email list from companies. Then by using Mail Chimp or Zoho you can create email campaigns and send emails.
Email marketing does not make sense if you do not have the right email list. You can get a good list of emails by using subscribe button, people who love your content will only subscribe and slowly you will build your email list. You need to have patience it takes time to build an email list.
Social Media Marketing
Now comes everybody favourite part, everyone loves to have a social account and share things with everyone. What is the benefit of this as a business owner? Social media like Facebook, Twitter, LinkedIn, Instagram shows ads to their user using what that person is searching on search engines. For example, if you search for the latest mobile phones on Google, you will see related ads on these social media sites. If you don’t believe me try it and see for yourself.
You need to have accounts of these social media for your business and increase your followers on these platforms by posting awesome article and images which shows off your product or services. You also need to add keywords (hashtags) with everything you post. These keywords help you reach new followers.
Unlike SEO and SEM here also you can either post for free or run ads. The ads start at as low as Rs 100/day which will help you get 20-40 clicks for your website. You can customize your ads completely according to your needs. For example, if you don’t want clicks for your website you just want followers and likes or you just want to target people around your location or spread it worldwide. Use this link for Facebook and Instagram.
I am actually doing good with Facebook ads, by generating good leads for my clients and getting more clicks on the website, you can contact me or visit this website that specializes in social media marketing.
Important Aspects to Grow your business online
- Determine your goals
- Have a target audience so that you can reach out to them in a systematic way, and know their likes and dislikes
- Have a proper jotted budget for achieving your goals
- Build a user-friendly website
- Create awesome content that would be relevant and keep your audience interested
- Have social media accounts where you can share your content to reach your audience and keep them updated
- Develop and Build your Content Calendar – absolutely essential for success
- Use Google Analytics to analyze your performance and do the required changes
So I think I have given you a broad idea about digital marketing and its importance for your business. I hope now some business owners will start using the digital platform to promote their business. Selling something online is not only a way of going digital, but you can also create an awareness for your brand.
We provide all these services at the best price visit Good Design Studio and feel free to enquire. You can also drop an email at the email below.
Check out my Infographic about Digital Marketing.
Also published on Medium.