Off-page SEO (also called off-site SEO) is part of overall SEO. It is what you do outside your website. This process helps you gain authority in search engines and increase your site's ranking & visibility. There are various techniques that you can do to increase site traffic and ranking via off-page, but not all practices are good in today's terms. So which are the right techniques off-page you should do today Try to use white-hat techniques because black-hat may give you short-term results but in long term, you will lose visibility.

Earning links from external websites is the most commonly practiced off-page SEO strategy. 

Some of the Techniques include:

• Social media marketing
• Guest blogging
• Influencer marketing

Guest posting is always helpful Social media, use social media wisely, as it can be very beneficial or not Spread your content into different forms, link text, podcast, video, and more, and share it across different platforms.

Off-page SEO alludes to methods you can use to advance the place of a site in the web search tool results page (SERPs). Many individuals partner off-page SEO with third-party referencing however it is more than that. As a general rule, Off-Page SEO has to do with advancement techniques - past site content - to rank a site higher in the query items. Off-page SEO helps in increasing rank, page rank, exposure, and trustworthiness. AS the importance of SEO or digital marketing is increasing day by day many people are taking digital marketing courses to develop their careers in the field. Digital marketing has become key to success for any business.

Off-page SEO, or off-site SEO, refers to optimization strategies that can raise your position in search engine results pages (SERPs). However, these strategies take place off your website and involve obtaining links from other websites, social media shares, and online mentions.

Thanks 

Lisa
Digital marketer at Online Legal India