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10 best social media marketing strategies for small businesses

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Marketing was so expensive a decade ago that it almost remained a distant dream for small businesses. The marketing landscape has changed for the better now. Social media marketing strategies allows small businesses to compete with their global counterparts readily. It is easier and cheaper to attract your target audience on social media. However, it requires a lot of creative energy. These social media marketing tips for small businesses allow you to implement your marketing ambitions. Keep scrolling for the best organic social media marketing tips. 

Best social media marketing strategies for small businesses

social media marketing strategies for small businesses
Photo by Adem AY on Unsplash

1. Focus on specific platforms. 

There is no secret to success on social media. Ubiquitous presence sounds ideal, but targeted marketing alone fetches you quality leads. An active presence on platforms with no target audience is like shouting into space. 

The first step to optimizing your social media presence is choosing the right platforms with your target demographics. For example, prior social media demographic analysis helps you pick the right platform. 

2. Employ 80/20 rule

The main reason behind your social media presence is marketing. But 24*7 marketing can hurt your organizational interests. Always prioritize your customer’s interests over yours. 

Social media marketing is less about sales and more about relationships. Hence, 80% of your content should be relevant to and reflective of your audience’s interests. 20% of your posts should be to educate your audience. 

3. SMART goals

Many businesses acknowledge the importance of social media presence but lack a clear goal. Your goals should be specific, measurable, achievable, relevant, and time-bound. Focus on setting realistic goals and devise a growth-oriented social media marketing strategy. 

4. Social media audit

Social media audit involves competitor, market, and demographic analysis. You understand the competition prevalent in the market and the audience that you serve through this analysis. It helps you devise unique social media strategies to attract the right audience. 

5. Study your audience

Understanding your audience is the first step to creating customer-centric social media content. In addition to their interests, awareness about their age, location, gender, and beliefs helps you segment your audience and personalize your marketing efforts. 

6. Social commerce

It has altered the entire online shopping experience. Social interaction, user contribution, and easier shopping processes made digital shopping fun. The majority of the companies have already dug into it. The time is now ripe for tapping into its potential. 

7. Diversify your content formats

Do not stick to one content format alone. Demographic analysis might assist you in this phase. While a few like graphic-based content, few others tune into video content more. Hence, diversifying your content formats can help you attract different sections of people. 

8. Experiment and improve

Beginnings are always the hardest. It might be confusing to understand what works in your favour initially. However, experimenting with different content formats and strategies will help you improve eventually. Social media marketing is a process of learning, experimenting, and constant progress. Hence, experimenting is the right way to ensure that you are on the right path. 

9. Engagement is the key.

Do not be too salesy. Engagement is the key factor that determines your social media success. Quality and value-based social content generate more engagement every day. Maximize your attempts to enhance your customer engagement. 

10. Hybrid model

There has long been an intense debate about organic and paid marketing. A mix and match of both work well. Do not stick to one model alone. While organic social media marketing improves your discoverability, paid marketing ensures that you are visible to your target audience. 

A perfect blend of both can assure you desired results. But, you need to be careful how you employ it. Too much-paid marketing can throw you in a bad light. Hence, maintain a balance between the both. 

Conclusion

It is easier to use social media marketing tips for small businesses to reach the international markets and compete against global companies. Digital marketing is no longer an expensive business; rather a brainy task. 

While some businesses take just days for their first hit, others even take years for social media success. As long as you are committed to serving your audience with value, social media growth is not an unconquerable task.

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