Wondering whether your SEO strategy is working as intended? With how many companies rely on online advertising these days, you should be. It’s one of the most valuable marketing tools in digital marketing, and analysing your success with it is essential. To help you understand SEO and how to improve your strategy, we’ll go over some of the basics of what you should monitor.
Website traffic
It should come as no surprise that website traffic is the number one priority for SEO. It’s the main metric we use to determine whether or not an SEO strategy is effective. If your website isn’t getting enough traffic—You’re not applying the strategy well enough or it needs adjustments. It’s an easy conclusion to draw, as modern search engines have specific rules that determine your rankings and improve web page traffic.
It’s worth noting that high traffic may not be the best indicator of a successful strategy. If the click-through rate isn’t high enough or if visitors bounce away immediately, something isn’t right. Differentiating between good traffic and bad traffic shouldn’t be too difficult using these metrics. With the help of Google Analytics and other SEO tools, you can determine the quality and quantity of your website traffic and make adjustments to maximise effectiveness.
Number of ranking pages
One of the best indicators for the success of an SEO strategy is the number of pages that are ranking on search engines. It’s pretty straightforward in practice. If you have a large number of pages hitting the top SERPs, your SEO strategy is likely working as intended. A decrease in ranking page numbers could indicate that you have a major issue with your optimisation.
Some of the most common problems with this part of optimisation include penalties and indexing errors. Specific pages on your website might not be listed properly, causing them to lose rankings. This happens because search engine crawlers can’t crawl the website effectively. Because of this, tracking the number of ranking pages is crucial. You can use various tools for this purpose. Once you determine which pages aren’t working properly, you can diagnose the exact issue and resolve it.
Website referrals
Link building is another essential part of SEO that you can’t disregard. Referrals from websites with high authority signal to search engines that your pages are worth checking out. Knowing how and where to find links that would best suit your website can be challenging, but good link building produces immense results.
Google Analytics can help you determine if your link building strategy is effective. If you maintain links from strong, reputable websites, you can expect to see site traffic increases regularly. Review your referrals through SEO tools and determine when you need to improve your link building portfolio to increase traffic.
Conversion rates
What makes an SEO strategy successful? The main goal you’re aiming for is to increase conversions—making it the best metric for SEO success. The percentage of people that take the action that you want them to take is the ideal performance indicator, and following it should always be your top priority when optimising.
Many companies find it difficult to increase conversions when starting out their SEO journey. As having a strategy has become so essential in today’s online world, many of these businesses turn to third-party agencies to improve results. There are many quality SEO services, all around the world. They provide advanced optimisation services, which are often necessary for smaller businesses trying to create online strategies from scratch.
Backlink portfolio
Backlink building has always been a core part of SEO strategies. The number of quality backlinks your website has influences how much traffic it will receive, making it a key performance indicator for any digital marketing strategy. Whether you’re creating your own backlinks or outsourcing the process, it’s critical that you monitor them regularly. Good SEO results often depend on a strong backlink strategy.
One of the many reasons you want to pay close attention to backlinks is the fact that they can go stagnant and lose their value. If the number of root domains that your links are coming from remains the same for long periods, this could be a sign that these are not effective backlinks. Low-quality links are another issue that you may face during optimisation. You should track the quality of your backlinks and improve them using various SEO strategy tools.
Conclusion
SEO is an incredibly complex process, which is why it can be difficult to monitor the success of a strategy. There are many different factors that you must track and optimise to achieve the best possible results. To determine whether or not your SEO strategy is working, start by analysing the aforementioned examples. It will help you better understand your rankings and how to improve your SEO strategy in the long term.
