Email design is one of the essential parts of your email marketing program. Whether you’re looking for a new email template or trying to boost conversions with a conversion-centred design (CCD), your emails need to be beautiful and functional. In this article, we will list out 11 tips that will help you in creating engaging email design
What is Email Design?
Email design is the process of planning and creating an email that suits your business’s target audience, especially your email clients and customers.
Your email design should be responsive, attractive, and accurate, among other things – let’s dive into these 11 tips for creating engaging email design with best practices.
11 Tips for creating engaging Email Design
#1. Have a Flexible Framework
One of the best email practices is to think about scale. It should be easy to slide things in or out of the design, whether adding a banner or changing something small.
In general, maintain a flexible structure for an email template that accommodates change. This will allow you to zoom in or out quickly. For example, the Litmus Experience (our event newsletter) has been designed so that we can easily add something extra if needed.
#2. Sender Name
An often-overlooked username is an essential element in email design. 68% of Americans decide whether to open an email by reading who sent it.
Why is it so important? The sender’s name adds credibility to the email and makes the reader want to open it. There is no universal approach to choosing a sender name. However, be sure to keep it specific, relevant, and concise.
One common mistake when sending emails is to only send on behalf of your employer. Readers who don’t remember the name are more likely to move the email to the spam folder. You can enter the employee’s and company names for a quick call.
#3. Craft a Strong Subject Line
The email subject line is the first thing a person sees when you send them an email. This brief description should interest your recipients. This should grab their attention and make them want to open your email and continue reading.
A good headline will capture your readers in as few words as possible; remember, less is more. Please give the recipient a price that will cause them to open the email. Summarize what they will read and see when they open the email.
#4. Pay attention to the preview
A preheader is a text you can see after the subject line in your inbox or at the top of an email template when you open an email. It usually remains unused or completely unused. But by experimenting and optimizing the source code, the speed can be increased by 45%.
The email preheader is one of the first things users see when they open their mailbox. This short sentence will give the recipient a general idea of the book’s purpose and whether it is worth opening and reading.
Instead of just rewriting the book’s first volume, make it more appealing to your customer. This is to ensure that not only the user benefits the population but also interacts in other ways.
A summary of what the newsletter is about will be more effective and grab your customers’ attention. This could be a leading question or a list of topics to cover in the email.
#5. Be Concise
Speak more with fewer words. Think about your audience; there is a list of unread emails in their inbox. They want to avoid reading paragraphs of boring words.
So, get them interested in short but meaningful content once you get them to open an email with a strong subject line. Don’t let them regret their decision to open your email.
#6. Keep Your Email On-Brand
To help your recipients build strong relationships with your brand, ensure your email templates match your visual style. Your logo, graphics, typography, colours, and call-to-action buttons should match what you present on your website and other marketing materials.
Create a colour scheme using attractive complementary colours. If you don’t know how to do this, you can generate them with the Coolors (free) tool. This means you will have a set of colours for each element, such as headings, calls to action, and text.
Find two fonts that work together (more on that later) and use them in your emails—one for headlines and one for body copy and calls to action. Simplify your email templates. Make sure it’s simple, beautiful, and recognizable.
#7. Don’t forget about the user’s experience
Your email design should be well-organized and understandable to the buyer. The best email design will have a good balance of text and visual elements and follow the flow of information using a good interface.
Email templates are a great solution to help with all these tasks and make your user happy. You can use them for inspiration or customize them according to your needs.
Another email factor you need to remember is that it often requires you to scroll down the screen. Accordingly, the content should be divided equally. A suitable format helps organize the information in an email and makes it easier for the user to read.
#8. Make progressive enhancements along the way
Know where to push the limits and what you need to play it safe. Focus on building a minimum product (MVP) that looks clean, works, and gets the job done. And know that it will be on the most problematic information email engine.
From there, the design for “nice to have.” Take the steps you know can add to the progress of the offer and the happiness of your subscribers.
#9. Add an “Unsubscribe” Button
Email marketing is very effective if you provide relevant content to your recipients. The unfortunate reality of email marketing is that your recipients and customers change over time, especially as your business grows and matures. Therefore, your content may only sometimes be relevant to some audience members.
For this reason, let your recipients leave (or unsubscribe from your emails) on a good note so they can remember your business positively – who knows, they might need you again in future emails, products, or services. To do this, make their life easier with a simple application and show the “unsubscribe” button.
#10. A/B Testing
You may think email design is good, but your readers may disagree. You need to know how your audience will recognize a particular email. Therefore, the performance of emails should be monitored through A/B tests.
You don’t have to be an email marketer to do A/B testing. Just follow the easy steps to create two email templates with different elements like a call to action, colour scheme, and video.
Send the first letter to one-half of the audience and the second to the other half. Determine which email will produce the desired results and continue testing other variables.
#11. Design An Email Signature
Email signatures are an easy way to add credibility to your emails. It also helps the reader connect with you.
What to include in an email signature?
- First & Last Name
- Affiliation Information: It talks about your position and company name. It adds context to your message and builds audience loyalty.
- Contact Information: Another way is to tell readers how to contact you other than replying to a sent email. It can be a phone number or an office address.
- Social Media: You can add social media icons with links to your profile to your email signature design. Include 3-4 platforms you are most active on. This can help you drive traffic to other channels as well.
- Photo: Add a professional portrait to your signature to make your credentials look believable. It makes you more accessible and humanizes your brand.
Conclusion
Although email is an old method, the world of email design has changed dramatically in the last few years. Stay tuned for new developments, trends, and trends, and we will continue to update our knowledge to reflect the current situation. Hope these 11 tips for creating engaging email design will help you in your next campaign.
