What is Evergreen Content? and Why It’s Good for SEO?
Creating content is a powerful marketing strategy to communicate valuable, relevant and consistent information about a brand to the audience. Marketers try to grab their attention through written articles, blogs and advertisements. Evergreen content helps a business to stay relevant on the internet for a prolonged period and gets visitors perpetually.
Although general content stays on their websites after publishing, most do not stay relevant for an extended period. They are useful for up to a particular time, after which it starts losing its initial impact.
So, what differentiates evergreen content from the rest? Here is a comprehensive answer to all your questions about it.
What is Evergreen Content?
As the name suggests, evergreen content stays ‘green’ or fresh and relevant for a long period after publication. In other words, it continues bringing traffic to the website over time. Generally, a web admin publishes this type of content on a topic that is valuable for readers irrespective of any time and season.
So, you can assume that choosing a topic is vital for making content like this. This is true; however, apart from selecting topics, there are certain tips following which you can also write evergreen content. Continue reading this article to know more.
Some websites, such as wikipedia.com, ehow.com, etc., write this type of content extensively.
Tips to Write Evergreen Content
Creating this type of write-ups is not tough. You can follow these tips to write evergreen content for your website and blogs
Select a Timeless Topic
Topic selection is one of the important factors of evergreen articles. There are some topics that become irrelevant with time and some which keeps on increasing traffic volume.
For example, users’ queries on ‘India vs Pakistan’ are relevant, especially during cricket matches between these countries.
However, people have constantly searched about the Indian national cricket team over the years.
Therefore, to make this kind of write-ups, you need to research trends on a niche over a time period.
Avoid Using Certain Phrases and Words
You should avoid mentioning the current year or date. Otherwise, it will seem like your article has made a generalization based on that date or year. Apart from this, they may also assume that the content may not be valuable for the current year.
Further, there are some phrases that one can avoid to make it timeless. These are –
- This/last year
- This/last month
- Yesterday
- Avoiding Changeable Data
In addition, in evergreen content, a writer should mention all the data and information with attention. One must avoid certain data or information that is subject to change frequently.
For example, if an article says something about a company based on its 1st quarterly performance, it may not be relevant next year.
Standard Formats to Write Evergreen Content
Users search for this kind of content on the internet to get help for day to day activities. Therefore, an agency that provides content writing services write extensively on topics such as the following –
- Instructional topics (“How to…” tutorials)
- Tips on something
- Lists of some products or services
- Reviews of products
- Step by step guides on a topic
- Frequently asked questions (FAQ pages)
- Long-form informational articles
SEO Benefits of Evergreen Content
Evergreen content is of significant value for a website in terms of optimizing it for SEO. Here are a few benefits-
- Steady Traffic Volume: An evergreen content meets the queries of users and consequently gets constant organic traffic inflow at a website over time. Therefore, you have a greater opportunity to convert your audience to customers with this type of content.
- Improves Brand Authority: Evergreen contents are compact with valuable qualitative information that is easy to grasp for the audience. So, readers get basic concepts about something from these. Thus, in future also, the readers will expect valuable content from that website instead of its competitors.
Therefore, you can use this to supplement your overall digital marketing strategy for growing your brand recognition.
- Needs less Effort: Contents like this avoids facts and information that changes periodically. Therefore, once you publish this, your effort for updating these gets substantially reduced. Still, you manage to get an increased number of regular traffic. So, these are for the websites that want to stay relevant in the long run.
- Gains Higher Rank on SERP: This kind of article is comprehensible for the readers, and further, these give a compelling user experience over a prolonged time. Therefore, the Google Search Engine rank these pages higher on SERPs.
- Enhance Social Signals: It gains a significant amount of social shares and backlinks from other websites. All these backlinks and social mentions improve the credibility of the content, which is substantial for SEO optimization.
- Generate More ROIs: It requires time and money for creating new content on a regular basis. However, this type of content is a one-time investment. In this way, it is a cost-effective way to stay relevant even without regular posts. Therefore, it increases return on investment (ROI) on the digital marketing campaign for improving SEO factors.
How to Find Evergreen Topics
- Research Keywords: To make evergreen content, you need to find keywords with high search volume. There are several tools through which you can find out these types of keywords for writing content. Some of these are –
- Google Search Console
- Google Keyword Planner
- KeywordTool.io
- Ahrefs
- Moz Keyword Explorer
- Check for Positive Interests of Users over Time: Search volume is not the single factor based on which you should approach writing evergreen content. You should also choose a topic on which the search volume is constantly increasing.
Type of topics that you should avoid to make content like this are –
- Seasonal topics
- Topics with declining search volume
Therefore, if you want to stay relevant for a particular keyword in your niche for a prolonged period, you should definitely opt for evergreen content. This will not only take less time and effort but also save expenses for your digital marketing campaign. You just only need to put effort to research keywords and topics suitable for this kind of content.
