It is a form of digital marketing that does not use paid ads, it is a long-term effort, so don't expect short-term results.

• The Google listing you see which do not have "AD" as a prefix is all organic links.
• Getting organic traffic is very useful and beneficial for you in the long term.
• If you are getting organic traffic that means your website has started ranking for the specific keywords.
• To do organic marketing you need to put efforts into SEO like on-page and off-page.
• Write unique and evergreen content that answers people's questions.
• Focus on your quality of content and the keywords.
• Do on-page and off-page SEO for the focus keywords.

These are just a few steps, let us know if you want more details approach we will create an article on that.