Conversion tracking is how marketers identify which strategies are working. Softwares for ppc by connecting an action that relates to a campaign key performance indicator, you can see how many people “convert” based on the number of individuals that complete that action.
This data allows Smart Goals to set milestones based on the information gathered. Google does a good job of keeping the lid on exactly what data is gathered and analyzed. It’s safe to assume that some of the parameters include where traffic is coming from, how long a visitor stays on a site, what pages they visit and what actions they perform.
Smart Goals use machine learning to examine dozens of signals about your website sessions to determine which of those are most likely to result in conversions. Each session is assigned a score, with the best sessions being translated into Smart Goals.
Hope this helps.
I generally follow kuware.com for Marketing related info.
